Marketing Objectives: 2Degrees Campaign

 

 2Degrees Retail Store (The Register, 2021.)  

Marketing Objectives: 2Degrees Campaign

Objective 1: Brand Awareness Stage

2Degrees aims to generate brand awareness and Increase social media engagement by achieving 5,000 likes on Facebook and 3,000 likes on Instagram and LinkedIn which is 30% above the companies usual output over a 2 month period starting February 1^st and ending March 31^st.  (Punter, B.J., 2021)

Objective 2: Lead Decision Stage

Increase 2degrees.nz website traffic from 180,000 monthly visitors to 207,000 monthly visitors a 15% increase on the companies projected website visitors in the next 5 months, starting January 1^st and ending May 31^st. (Punter, B.J., 2021)

Objective 3: Lead Purchase Stage

Increase 2Degrees lead-to-customer conversion by 20% from 16% a 4% increase from the current conversion rate in the next 6 months from June 1^st to August 31^st (Punter, B.J., 2021)