Competitor Social Media Analysis: Second Hand Research

 

Competitor Social Media Analysis: Second Hand Research

2Degrees direct competitors in New Zealand are Vodafone and Spark. With Vodafone having 2.55m users, Spark with 2.46m users and 2degreess with 1.41m users. (Newstalkzb, 2019) Through second hand research, I have found the differences in target audience and buyer personas between the three brands. 

Vodafone

2Degrees and Vodafone do not share the same target audience. Vodafone’s interactions through Facebook were from users that were in a relationship, with children. The users were aged between 25 and 50 years old. Furthermore, Vodafone’s engagement consisted of users based in varied locations locations throughout New Zealand, with a majority of those interacting with the posts living outside of Auckland.  

Spark

Spark and Vodafone shared similarities across its target audience. Spark’s interactions through Facebook consisted of users that were in a relationship, with children. The users were slightly younger and ranged from 18 and 35 years old. Sparks’ engagement consisted of users living outside of Auckland and varied in location throughout New Zealand. Some similarities shared between 2Degrees target audience were the younger age and the user’s career paths with those working in Retail.