Buyer Persona's Second Hand Research

 

 Buyer Persona – Second Hand Research

 

Second hand research has been provided in the images below. The buyer persona has been developed through engagement on 2Degree’s social media platforms Facebook, Instagram and LinkedIn. The secondary research was used to discover the age, location, career path, study, average income and relationship status.

The research uncovered that the majority of users interacting with 2Degrees through its digital platforms were people aged 18-27, Live in Auckland New Zealand, are employed and have studied or are currently studying at university level

Facebook

Instagram

LinkedIn